Top 5 Delivered Meal Kits and Specialty Foods Apps in Nigeria: Q4 2024

In the fourth quarter of 2024, the performance of top meal kit and specialty food apps on a unified platform in Nigeria showcased intriguing trends. According to Sensor Tower data, HelloFresh: Meal Kit Delivery saw its weekly downloads fluctuate, initially peaking at around 158 by early October before settling to 55 by the end of December. Active users displayed a slight decline from 2.2K to approximately 2K throughout the quarter.

Factor_ Prepared Meal Delivery experienced a sharp drop in downloads from 234 to just 12 by the close of the year. The app maintained a relatively stable active user base, which hovered around 1.1K to 1.5K.

For Vivino: Drink The Right Wine, weekly revenue fluctuated slightly, peaking at $96 in late December. Downloads and active users showed a modest rise towards the end of the quarter, reaching 53 and 190 respectively.

Green Chef: Healthy Recipes had minimal download activity, with figures dropping to a low of 1 in mid-December. Active users showed a slight downward trend, closing the quarter at 228.

Finally, EveryPlate: Cooking Simplified saw initial download peaks of up to 55, but these diminished over time. Active users decreased steadily from 501 to 429.

These insights highlight the dynamic nature of the meal kit and specialty foods sector in Nigeria, with varying trends in downloads and active user engagement. For more detailed insights, Sensor Tower offers comprehensive data analysis.